The key ingredient that makes search engines want to visit your website is SEO. Imagine creating the ideal blog post or launching a fantastic product page. Without SEO, it's like hosting a party without remembering to send out invitations—no one shows up!
But don't worry! By the time you finish reading this tutorial, you will be well on your way to being an SEO whiz who can draw throngs of enthusiastic visitors to your website.
Search Engine Optimization (SEO) plays a critical role in enhancing a website's visibility on search engine result pages (SERPs). However, not all SEO strategies are created equal, and they often fall into two distinct categories: black hat SEO and white hat SEO. These terms, borrowed from the realm of hacking, represent opposing approaches to optimizing a website, with each carrying its own set of ethical considerations, risks, and rewards.