Marketing solar to homeowners with shady properties requires a slightly different approach than marketing to those with homes that receive ample sunlight. Here are some strategies that you could use to market solar to homeowners with shady properties:
Highlight the benefits of solar beyond just energy savings. For example, solar panels can increase the value of a home, and they can also be good for the environment. By emphasizing these benefits, you may be able to convince homeowners to install solar even if they don't think they'll save as much money on energy costs.