AdTech Market to Hit US$ 1958.4 Billion by 2032, Due to Increasing Demand for Data-Driven …
“According to SNS Insider Research, The Advertising Tech (AdTech) Market Size was recorded at US$ 583.54 Billion in 2023 and is expected to reach US$ 1958.4 Billion in 2032, growing at a CAGR of 14.4% over the forecast period 2024-2032.”
The growing need for personalized marketing and the capacity for automation capabilities of programmatic platforms are driving the AdTech market's growth, Says SNS Insider.